Industrial design is defined as "creating and developing concepts that optimize function, value and appearance." The process begins with ideation/brainstorming to discover potential design solutions. From this, initial concepts are created and refined. Sketches are done, 2D and 3D models are created, renderings are generated and prototypes then made for research and testing prior to production.
Concept Ideation & Visualization
2D and 3D CAD
It begins with an idea and a visual representation. A number of concepts are generally created with the most promising selected for further development and refinement.
2D and 3D Computer Aided Design, CAD, highly sophisticated computer programs are the basis for the product development process. Detailed product data is consolidated into drawings which are then linked with rapid prototyping CNC and SLA machines to create works like/feels like models.
Using 3D models, photo-realistic renderings can be created that can be used throughout the product development process to make design decisions and quickly create variations of concepts. Renderings are also used for marketing and presentation purposes.
Engineering Development Support
The focus of Engineering Development is to ensure that by using the lastest technologies and techniques the design details align with achieving optimum manufacturing level, i.e., material selection, tolerances, wall thicknesses, etc. Prototyping is essential at this phase for testing and evaluating layout, ergonomics, aesthetics, etc.